Dan Kelly: How I Went to Every Supermarket in the World
21 February 2026
Could you find the price of a tyre in Liberia? How about the price of a sausage, in Norway?
Dan has been a data collector for 10 years. You know when they say how much it costs to live somewhere? He's the guy who has to find out. He goes round the world and walks around supermarkets recording the prices of apples/cheese/you name it into his Dictaphone. He's been to almost every supermarket, in every country, in the world. This is the (entirely true) story of how. From the man who brought you How I Came Third in the North Korean Marathon.
Dan has been a data collector for 10 years. You know when they say how much it costs to live somewhere? He's the guy who has to find out. He goes round the world and walks around supermarkets recording the prices of apples/cheese/you name it into his Dictaphone. He's been to almost every supermarket, in every country, in the world. This is the (entirely true) story of how. From the man who brought you How I Came Third in the North Korean Marathon.
